Salone Del Mobile 2025

 

his year's edition of Salone del Mobile goes beyond the traditional exhibition format. The campaign "Thought for Humans", developed by Dentsu Creative Italy, emphasizes the intimate connection between design and the human body. American photographer Bill Durgin has crafted striking images that merge materials like wood, metal, bioplastic, and textiles with the human form. These materials seem to "enter into dialogue" with the body — interacting, supporting, and enriching the space. This approach shifts the focus toward human-centered design, sustainability, and craftsmanship. At its core lies a powerful idea: a return to essence — design not for the sake of form, but for the sake of people.