BORGHI
Category:
interior Design, architecture
Style:
eclectic
Square:
91 m²
Location:
Vignola, Italy
Date:
2024
Team:
Intuition Design
The interior and facade design project for the Borghi café, located in Vignola, Italy, was an interesting experiment, as it was essential to infuse modernity into the familiar, longstanding appearance of this establishment. Borghi is an iconic place where generations have met. People start their day here, friends and families gather here. It’s a place where coffee and a pleasant atmosphere reign. Thus, our task was to preserve this spirit, introduce new conveniences and possibilities, while carefully integrating updates into the existing, recognizable image.
First of all, we thoroughly examined the café's rhythm, the typical visitor profile, their behavior patterns, how they spend time, and what could make their stay even more pleasant and comfortable. It was important to find a balance: to create an atmosphere where people could stay longer or spend just a few minutes over a cup of coffee without losing energy and a sense of modern rhythm.
The visual identity of Borghi has always been associated with a massive round bar in the center of the hall and the signature accent of red. These were the details we decided to keep to emphasize the identity of the place. At the same time, we organized the display cases to make them even more functional, and the lighting was designed to highlight the space's features and create a pleasant atmosphere, regardless of the time of day. The second main color of the interior became graphite black — it adds depth, expands the space, and creates a cozy, layered atmosphere that invites you to return.
To add comfort, we installed soft seating areas and light wooden chairs that create a sense of comfort without losing style. The ceilings gained texture through a suspended grille system, hiding subtle lighting that enhances the interior's color accents and creates an illusion of a larger space. Glossy tables with branded elements reflect light, adding liveliness and a special dynamism to the interior.
The facade and outdoor area were also updated: we aimed to create a unified impression, connecting the interior and exterior spaces, emphasizing the brand's identity, and attracting new visitors. Here, each element complements and reinforces the overall idea — a modern, warm, dynamic, yet cozy atmosphere that recreates the uniqueness of Borghi for everyone who enters.
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